ByGeorge is an independent fashion and lifestyle boutique established in 1979. Headquartered in Austin, ByGeorge is where a curation of the world’s best collections meets the uniquely Texan approach to getting dressed. Rooted in the belief that style can be both sophisticated and effortless, our stores are composed of the distinctive perspectives of both established and emerging designers.

The 6th & Lamar location features assortments for men & women from designers such as The Row, Bottega Veneta, Loewe, Zero + Maria Cornejo, Khaite, Alaïa, Bode, Dries Van Noten, Maria McManus, The Elder Statesman and more -- as well as an exciting curation of fine jewelry from Marie-Hélène de Taillac, Nak Armstrong, Spinelli Kilcollin and many others.

ByGeorge is excited to introduce a new multi-brand marketplace, Westside Market, to Clarksville in June 2025.
Westside Market will feature fashion, florals, coffee, books, music and much more.

ByGeorge / 524 N. Lamar, Suite 103, Austin, TX 78703

Westside Market is a multi-brand marketplace in Austin’s Clarksville neighborhood, bringing together a curated mix of local fashion, food, art, design, books, and lifestyle brands in a setting designed for discovery. Opened in 2025, it’s a place to wander, connect, and experience the creative pulse of the city.

More than a retail space, Westside Market is a thoughtfully crafted experience where independent designers, makers, and small business owners come together to share their work, each contributing to a collective expression of Austin’s eclectic, ever-evolving spirit.

1214 W 6th St #110 Austin, Texas 78703